Ad Agency Razorfish France Reinvent the Greeting Card with GDevelop

Have you had the pleasure of immersing yourself in Razorfish Agency's dynamic gaming experience? If not, let me introduce you to the captivating world crafted with the innovative prowess of GDevelop, the open-source, no-code game engine.

Razorfish France's new playable greeting card game.

In 2024, gaming has evolved into a paramount arena for brands, and Razorfish France, a digital agency within Publicis Groupe France, has ingeniously harnessed GDevelop to transform its traditional greeting card into a thrilling gaming extravaganza.

Embark on a journey as you assume the role of "fish," a charming aquatic character entrusted with infiltrating the Agency to accumulate valuable "fishcoins" within a time limit. Every facet of the game, from its mechanics to visuals, was meticulously fashioned using GDevelop's intuitive, low-code technology, showcasing the platform's adaptability and robust capabilities.

The first gameplay screen for the game.

What sets this game apart is its seamless fusion of brand identity and gameplay. Players are invited to explore Razorfish's vibrant universe, adorned with playful references to pop culture and agency life, all seamlessly brought to life with GDevelop's intuitive development environment.

Thanks to GDevelop, Razorfish swiftly realized this game, demonstrating the agility and efficiency of low-code game development. Within mere weeks, the Agency birthed a fully immersive gaming experience that encapsulates their brand essence and captivates players in a meaningful way.

But the innovation doesn't end there. Razorfish's embrace of GDevelop signifies a broader industry shift towards accessible game development tools that foster creativity and collaboration. By harnessing GDevelop's power, brands like Razorfish, HP, Omen, Starbucks and more unlock endless possibilities for engagement, interaction, and narrative exploration.

About Razorfish France:

Razorfish France, a Digital Agency of the Publicis Groupe France, is at the forefront of digital innovation, leveraging creativity and technology to craft immersive experiences that resonate with audiences. With a team of talented professionals and a passion for pushing boundaries, Razorfish France continues to redefine the landscape of digital marketing and storytelling.