Revolutionizing Direct Sales With NETZEN and GDevelop

Today we talk to Gerardo Garcia, President of NETZEN, a consulting and automation company for Direct Selling companies. NETZEN have developed an amazing and successful multilevel marketing training and management app, which includes everything from onboarding to payments and split commissions. Everything with GDevelop! So, without further ado, let's hear from Gerardo!

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How long have you been using GDevelop in your business, and what has that experience been like?

We started at the end of 2021, it has been more than 3 years and very happy to use GDevelop.

What made you choose GDevelop to build a sales and training app, rather than using a CMS platform like Wordpress, for example?

In our Direct Sales and Multilevel business, we need to maintain the focus of the people, as well as the continuous training, from personal training as well as the development of leadership and sales skills.

It is difficult to maintain the above with bland platforms, we need to gamify, change the user experience to an easy to understand environment, with social and immersive elements.

This is exactly what a game provides. However, its construction was not easy, it required a lot of programming, and that is where our research began.

Fortunately we stumbled upon GDevelop, after thousands of hours of programming in GDevelop we have realized that our choice was the right one. We have even pushed GDevelop beyond its limits as we have managed to make APP's and stores under this platform.

Gamification is key to keeping employee engagement high.

What are the advantages of gamifying the employee training process?

Gamification elements, such as rewards and achievements, keep users coming back more frequently. Progression encourages continued use of the platform.

Friendly competition motivates users to improve. On the other hand, rewards generate satisfaction and loyalty.

In our educational or training platforms, gamification reinforces knowledge acquisition through challenges and interactive dynamics, reducing traditional learning fatigue and increasing information retention.

It makes tedious tasks more entertaining by providing immediate feedback, which enhances the sense of progress and achievement.

Users can interact more with each other, creating a sense of belonging within the platform.

The NETZEN app's metaverse gamifies the sales process and makes it interactive.

What advice would you give to people who are trying to incorporate payment processing and split commissions into their GDevelop applications and games?

Choose a good payment platform. GDevelop does not have native integration with payment processors (as far as I know), so you will need an external API. A good idea is to implement your payments with JavaScript (via GDevelop events).

Handle security correctly: Never store API keys in the client, Verify payment before releasing the service.

If you need to split revenue among several users, make use of platforms like Stripe or PayPal as you can send payments to different accounts.

How can up-and-coming developers use GDevelop to create commercially viable applications and other non-game things with GDevelop? What changes in the frame of mind when thinking about commercializing the use of GDevelop?

In my opinion, if you want to monetize a development, you should not make it general, you have to focus on a particular company and detect their needs, in this way your solution will be successful and the adoption of it will be total.

When you go from making games as a hobby to thinking about commercial viability, it changes the mentality in several aspects:

• A game seeks to entertain while an application solves problems or improves productivity.
• Then think about the end user:
  • Who will use it?
  • What value does it bring?
• In games, visual effects and fluidity are key, but in commercial apps, loading time, ease of use and stability are more important.
• A game may appeal for its aesthetics and mechanics while an app must solve a real problem and stand out from the competition.

What has being a pioneer in the gamification of direct sales training and execution meant for NETZEN? What is the current reality of the company in its market segment, and what does the future look like?

NETZEN as a leading direct and multilevel business automation company, has a continuous responsibility to offer cutting-edge products to its clients.

This forces us to understand that the market is changing by leaps and bounds. Traditional “door-to-door” direct selling has become a social selling, digital, complex sales ecosystem.

These new needs must be solved in all areas of the industry, for example using gamification for training, metaverses for launches, bots to maintain communication, and obviously to promote products and create networks of salespeople.

The Netzen App, created with GDevelop, is available on both iOS and Android.

The future should clearly be through digitalization and social commerce, based on a personalized experience and community integration.
Companies will have to expand their vision from the distributor to the end customer.

To achieve this, gamification plays a key role, as it allows to break barriers by being a friendly and fun interface.

Will you continue to use GDevelop to build further applications, either for yourself or for clients?

Of course! Thanks to GDevelop, we have been able to bring our ideas to life quickly and easily, delivering high-quality products to our clients.

The use of GDevelop is not limited to games—by being creative, you can develop sophisticated applications and add fun interactions, making these applications not only functional but also enjoyable.

Where can people find out more about NETZEN and the work that you do?

Of course, you can reach out to us! We have offices in both Mexico City and Vancouver. However, we have clients in over 23 countries, so it doesn’t matter where you’re calling from. We can assist you with our consulting services to successfully launch a new business and help existing companies take that big step into the future.

Additionally, it will be a pleasure to share our experience on how we have used GDevelop in our platform.

You can contact us through our website:
www.netzen.com.mx

Or via phone:
MEXICO: (+52)(55) 5684 9080 and (+52)(55) 5684 9096
CANADA: (+1)(604) 900 1910

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Gerardo Garcia, NETZEN Software.